According to the Digital Television Group’s annual State of the Nation report, 79 per cent of UK consumers used at least one SVoD service over the past year, and 75 per cent have used at least one broadcaster VoD (BVoD) service.
In a year when staying in kept everyone safe, total UK TV sales were up 17 per cent YoY – the biggest increase in a generation.
2020 also saw record sales for 4K UHD TVs (4.2 million).
The report states that 71 per cent of respondents said the TV is their most-used screen to watch streamed content, rising to 86 per cent for broadcast TV.
Some 37 per cent were aware that streaming in a higher resolution typically uses more energy; with 45 per cent of video streamers said they would pay a little extra for “green streaming” alternatives.
DTG chief executive Richard Lindsay-Davies said: “This is our second annual State of the Nation survey, and what a year it was! With the TV becoming even more of a home hub during lockdown, we included the consumer viewpoint to identify the areas of real opportunity for our members and for our sector. The full report is packed with insights into the daily lives of our customers and, importantly, the direction, or directions, consumer spend might be headed.”