Warner Bros Discovery (WBD) has revealed its next generation of advertising experiences, built with AWS agentic AI.
The broadcaster has expanded its partnership with AWS (WBD’s preferred cloud provider) to deploy an agentic AI-driven approach to how premium inventory across linear and digital channels is planned, activated, optimised, and monetised.
WBD’s new platform features autonomous AI agents which continuously self-optimise, learning from outcomes to drive better results for campaigns. The system enables flexible targeting approaches, allowing buyers to focus on specific brands or audience segments across linear and digital.
“We’re embarking on the next frontier of advertising where convergence brings linear and digital together on a single platform—each retaining its own essence, yet with the fluidity to plan, package, and optimise across both—all measurable and optimisable at cloud scale with agentic, AI-native decisioning,” said Dr Nage Sethu, SVP, technology—converged advertising and linear systems, Warner Bros Discovery.
“Building with AWS has been critical to streamlining the buyer’s experience across linear and digital, powering critical layers of our data, forecasting, and next-generation agentic advertising stack.”
