Yospace has announced it has extended its partnership with Channel 4, which will lead to more than a decade of collaboration.
The partnership aims to enable digital advertising growth as the broadcaster pursues its ambition to become a digital-first public streamer by 2030. Since 2015, Yospace’s side-server ad insertion (SSAI) technology has enabled the monetisation of the broadcaster’s portfolio of live TV events, from sport coverage including Formula 1, the Cricket World Cup and the Summer Paralympics to programmes such as The Great British Bake Off and Gogglebox.
Opening up addressable advertising across Channel 4’s live streams, Yospace SSAI delivers a frame-accurate, broadcast grade viewer experience, said the company.
Yospace has also helped the broadcaster extend is channel reach across big-screen connected TV (CTV) platforms and devices, including Android, iOS, Amazon Fire, Roku, Sky Q and Sky Glass. In March, Channel 4 reported viewing figures were up 40 per cent year on year, delivering its biggest ever month of streaming with 6.9 billion viewer minutes.
Commenting on the collaboration, Barry John, head of sales operations, Channel 4, said, “Yospace has been instrumental in helping build our digital revenue operations over the last decade. We will see viewing records being broken time and again as our streaming and monetisation operations continue to scale. Yospace provides essential advertising tools for this exciting next phase of our online growth. They will help us fulfil the potential value of our advertising, at scale, while delivering an exceptional experience for our viewers. I look forward to working with Tim and the rest of the team as we grow our digital advertising business even further.”
