uniqFEED and Telstra Broadcast Services (TBS) have announced a strategic collaboration.
Aiming to meet the growing global demand from sports rights holders, the partnership aims to provide remote-first advertising solutions by combining the companies’ virtual advertising technology, worldwide connectivity and broadcast operations support.
uniqFEED’s regionalised virtual advertising solutions have enabled major sports leagues, federations and tournaments to increase advertising inventor. Integrating its technology with TBS’s global media network, which includes data centres, satellite services and cloud platforms delivering live content to more than 150 customers across more than 40 countries, aims to drive greater efficiencies and provide users with increased revenue streams.
The collaboration will establish remote operations facilities to support clients in the APAC, EMEA and Americas regions, said the companies.
Roger Hall, uniqFEED’s CEO, commented, “We are excited to join forces with Telstra Broadcast Services to combine our expertise in virtual advertising with their extensive capability in content delivery. Together, we will deliver superior value to sports rights holders. As uniqFEED continues to grow, this partnership enables us to scale our operations, expand our global reach and create new opportunities for revenue generation in the sports industry.”
Mark Strachan, Chief Product Officer of TBS added: “Our strategic partnership with uniqFEED reflects TBS’s commitment to driving innovation in the broadcast industry. We are passionate about sports and excited for this joint offering that will build on our decades of expertise in delivering live sporting events by further enhancing the viewing experience for millions of fans.”
