ITV has tasked Yospace with launching an ad measurement and delivery solution across its channels on UK streaming service Freely.
Yospace delivered a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM), which enables the shared Freely player to call a Yospace API with its specific playback position, said the company. This generates the data required to provide accurate, IAB-compliant ad measurement across all of Freely’s supported devices without requiring SDK integration and management.
The initiative formed the basis of a wider push to standardise scalable ad measurement capture, with Yospace ensuring the new Common Media Client Data v2 (CMCDv2) specification supports the required extensions to provide CGAM.
Once ratified, the standard will enable any CMCDv2-compliant player to deliver trusted measurement without additional device integration, a major milestone for providing detailed ad measurement across hard-to-reach streaming endpoints, notably in the case of content syndication, said Yospace.
“Our collaboration with Everyone TV [owner of Freely] and ITV has helped create a genuinely meaningful solution to an ad measurement problem,” said Tim Sewell, CEO of Yospace. “Through the upcoming CMCDv2 standard, this innovation will now be opened up for every other broadcaster.”
