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FC Barcelona and Supponor extend partnership to launch new virtual advertising capabilities including the first-ever use of virtual technology in women's football coverage
Omnichannel platform OpenX has unveiled TV+, in what it said is "the programmatic industry’s first initiative to unlock the full potential of biddable CTV"
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Oscar Gutierrez, VP business development, Switch Media explains how FAST channels can be used to target specific audiences via individual channels to drive reach...
Rob Gambino, head of advertising and personalisation Strategy at Harmonic, explains why content providers need to deliver outstanding video quality, low latency, and personalised...
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
The integration will provide Brightcove customers with an expanded network of opportunities to monetise their video content and maximise advertising revenue
Imagine Communications' report on Connected TV ad buying also found that over 80 per cent of ad agencies believed that linear-like ad placement control...
Deployed as-a-service, Synamedia Clarissa currently analyses data from over one million devices running GigaTV, including RDK and Android TV set-top boxes
Supponor and Telstra Broadcast Services have announced a joint offering to bring virtual advertising to the sports world