Broadpeak has announced its server-side ad insertion (SSAI) solution has been selected by RMC-BFM.
The deployment aims to help the French media group drive dynamic advertising experiences across its radio and TV streaming channels, which include news channel BFM TV, with 12.3 million daily viewers.
Delivered via the SaaS broadpeak.io platform, the solution allows dynamic ad insertion across all RMC-BFM’s distribution points from a single implementation, said the company. Ad delivery can be instantly scaled across the group’s OTT apps a broad network of third-party distributors, eliminating duplication and the need to adapt to individual requirements.
A ‘clean back to live’ feature for addressable TV enables smooth transition between ads and live TV, while additional capabilities including support for formats such as L-Banner provide a route to new monetisation opportunities, added Broadpeak.
Clément Courvoisier, operations director at RMC-BFM, said, “With broadpeak.io’s SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams.”
“We’re proud to support RMC-BFM as they expand their OTT strategy with the highest performance monetisation solutions,” added Jacques Le Mancq, CEO at Broadpeak. “RMC BFM is a leading example — in Europe and globally — of how broadcasters can utilise the latest advertising specifications and industry-changing technologies to power greater revenues, all with the flexibility and scalability of the cloud.”
