Dynamic Ad Insertion (DAI) company Yospace says it stitched 6 billion one-to-one addressable ads across the duration of the UEFA Women’s EURO 2025 tournament–more than any previous men’s or women’s football event.
According to the company, it stitched 30,000 more ads per day than the men’s tournament last year. The number of ads stitched for some rights-holders was double that of the last edition of the women’s tournament in 2022.
The data comes from 57 live streams with dynamic ad insertion, monetised by Yospace across three continents.
Over the course of the dramatic final between England and Spain, the match provided three high-value ad breaks that were not scheduled in advance: immediately before extra time, after the extra 30 minutes, and once England had won the tournament on penalties.
“It’s no secret that monetising live sports at scale is challenging,” said Yospace CEO Tim Sewell. “Achieving the highest possible ad revenues at mass scale, while managing huge fluctuations in audience size and devices takes the challenge to a new level.”
