Scalable playout company Skandha Media Services has introduced an AI-based advert verification tool for use by sports broadcasters, OTT platforms, content owners and rights holders.
According to the company, Evince’s AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams.
It allows advertising agencies and advertisers to see how their advert appeared on a specific channel via mobile, digital, or CTV, and at what point during a live event.
The tool provides visual evidence that an ad has been served by using AI to detect advertising elements displayed in a live sport stream. Evince captures and records each advert as a video or image file with timestamps, using metadata to automate file names relating to the commercial ID and brand, said Skandha.
Video spot adverts (including those carrying QR codes) are saved as files in MP4 format; L-Band, Aston, and Bug Ads are saved as PNG, JPG and MOV files. The files are stored in the cloud so that each ad insertion record can be accessed in real-time.
“The transparency that Evince provides builds trust with advertisers by ensuring responsible ad practices that contribute to safeguarding their brand identity,” said Yogesh Salian, director of client services at Skandha Media Services.
“We carried out a Proof of Concept for one of the large OTT platforms in India and Evince went beyond their expectations. This technology goes far beyond providing traditional logs for a live sports stream that may be firing hundreds and even thousands of ads over the full length of a live game or competition. The advertising agency not only has the ability to check that a particular ad appeared visually correctly during an event on a specific stream or platform, but also that it was delivered at a specific time, or in a particular spot, for the expected duration.”
