Dynamic ad insertion company Yospace says it has achieved a world-first in one-to-one addressable advertising for low latency live streams.
The company employed the new international standard for server-guided ad insertion (SGAI), MPEG-DASH Events, adding less than a second of latency for the advertising, and resulting in glass-to-glass latency of under five seconds.
Yospace developed its sub-five second low latency solution using the new MPEG-DASH Alternative Media Presentation streaming extensions, which have been developed by one of the Streaming Video Technology Alliance’s Working Groups.
The company worked with Qualabs, which integrated Yospace’s technology into its Shaka Player, on the project which included a new, non-disruptive L-Shape ad format that can be placed alongside the main content stream. L-Shape ‘squeezebacks’ are one of the CTV ad formats being promoted by IAB Tech Lab, and will also be subject to standardisation.
“Dynamic ad insertion is the backbone of live streaming monetisation, and low-latency streaming of major sporting events is commercially challenging without ad revenue,” said Olivier Cortambert, head of solutions architecture at Yospace. “Our successful demonstration…is a real breakthrough as it is not only one of the first ever use-cases of SGAI powered by MPEG-DASH Events, but we kept our promise to deliver low latency without any adverse effect on the user-experience or commercial opportunity.”
