Project OAR aims to make addressable ads on TV a reality
Multiple media and technology companies have joined the consortium
Streaming TV consumption jumped 89 per cent in 2018
Conviva report also highlighted issues around streaming quality and abandon rates
Adverts on connected TVs are more attractive to viewers
Completion rates on connected TVs hit 95 per cent
Video Completion Rates hit 92 per cent with OTT viewers
New figures from Extreme Research
Akamai reveals best bitrates for optimal viewing experience
6-8Mbps deemed optimal for connected TVs
Connected TVs edge closer to smartphones as most popular way to stream
UK, Germany, Austria, Norway see rise in Connected TV viewing
Connected TV online video advertising to reach £726 million by 2020
UK could generate largest revenue, while Italy set for fastest annual growth
Long-form video most popular, regardless of screen size
Ooyala Q1 Global Video Index released
4K OTT services used by 189 million people by 2021
The impending rise of 4K adoption rates will see 4K OTT users climb from the current 2.3 million to 189 million by 2021, according...
Opera’s top predictions for the connected TV space in 2015
Aneesh Rajaram, senior vice-president for TV & Devices at Opera Software, shares his top predictions for trends to watch in the connected TV space...
Mobile and tablet viewing to reach 50 per cent in 2015
Ooyala has issued its Q3 2014 Global Video Index Report into the way people consume TV and video across different devices throughout the day
Digital TV Labs announces world’s first HbbTV 2.0 test suite
Digital TV Labs are in the process of developing the world’s first HbbTV 2.0 test suite which will include DVB DASH and Microsoft PlayReady...
Connected TV devices to double US internet households by 2017
By 2017 there will be 204 million connected TV devices linked to the internet and able to deliver apps to viewers, more than double...
Global connected TV device ownership exceeds 1 billion
The global installed base of connected TV devices (including smart TVs, games consoles, Blu-ray players, digital media adapters and set-top boxes) will double over...
Internet TV viewing rises along with willingness to pay for access
Consumer viewing of TV programming and movies over the internet is growing, according to a survey by Accenture. There is demand for more devices...