Streaming video distribution company Wurl has entered the European connected TV market following a deal with Samsung.
The Wurl Network will be employed to deliver programming and advertising to Samsung’s TV Plus streaming service in Europe.
The service currently delivers 125 live, linear and video on demand (VoD) channels to more than 50 million viewers in the US. Channels available on the network include Tastemade, Dust, Eleven Sports, Edge Sport and Insight TV.
“The massive popularity of Samsung TV Plus provides a clear validation of the expanding CTV ecosystem,” said Sean Doherty, CEO of Wurl. “Our role is to provide the advertising technology and distribution network that enables video producers to reach more TV viewers and generate more revenue via the most popular platforms, like Samsung TV Plus.”