ITVX

LiveU drives ITV’s first ever livestream for Love Island: The Morning After

Building on a technical partnership of more than ten years, ITV and LiveU were able to deliver multiple concurrent streams across a broad range...

Media Consumption

ITVX smashes annual streaming record in 11 months

The streamer surpassed its 2024 figure in November, reporting 3.3 billion streams with a month of the year still to go

Media Delivery

In space, anyone can see you stream

A partnership between Zoo 55 and Sen will make livestreamed images direct from the ISS available on ITVX

Media Management

ITV selects Fincons Group to boost supply chain efficiency

The collaboration aims to unlock the full potential of ITV's cloud-based media supply chain

Media Consumption

Disney and ITV enter pioneering content sharing agreement

The first-of-its-kind agreement aims to increase viewing options for users of both platforms

Media Delivery

Unified Streaming and ITV expand collaboration

Unified Streaming's solutions aim to enable ITV to meet challenges associated with ambitious growth, and to elevate its streaming services

Media Consumption

FA Cup and Six Nations coverage boosts ITV weekend ratings

The England v France Six Nations match peaked at 6 million viewers, said the broadcaster

Artificial Intelligence

I think, therefore ITV: broadcaster looks to hire head of Gen-AI innovation

The role will oversee the development of ITV’s generative AI strategy, spearheading AI-driven innovations in content creation

Media Delivery

Dolby partners with ITV, NFL, NASCAR on new live streaming offering

The new products and solutions aim to provide broadcasters and sports organisations with live experiences that are more interactive, personalised, and delivered with extremely...

Media Delivery

ITVX scores at Euros with Fastly Media Shield

England’s semi-final victory over the Netherlands was streamed 16.8 million tines on ITVX, the platform's highest ever livestream audience and the tournament record for...

Media Consumption

ITV scores biggest audience of any UK channel in 18 months thanks to England’s Euro struggles

The audience was ITV's biggest since the 2022 World Cup

Media Consumption

Accedo supports ITVX expansion to PlayStation 4 and 5

The video solutions provider previously worked with ITV to support the launch of ITVX in 2022

Media Consumption

ITVX breaks records with 2.7 billion streams since launch

ITVX has recorded 200 million streams for 8 out of the past 11 months, prior to launch, this only happened 6 times in 6...

Media Consumption

ITVX hits two billion streams

From January to June 2023, ITVX attracted more viewers, with monthly active users (MAU’s) up 29 per cent year on year to 12.5 million

Media Consumption

England’s World Cup Final defeat scores almost 15 million viewers

Whistle-to-whistle TV set audience for the final (11:03 - 13:05) reached 13.3 million across BBC One, BBC iPlayer, ITV and ITVX, said BARB.

Media Consumption

New on demand research shows struggle for Netflix in UK

Kantar's UK entertainment on demand study shows promising signs for ITVX and AppleTV+, while Netflix experiences a gradual decline across all areas, including content...

Media Delivery

ITV’s new streaming service has the X factor during first week

ITV reported a 138 per cent increase in streams on ITVX during its first week compared to ITV Hub in 2021

Media Delivery

ITV leverages Accedo’s application frameworks for ITVX

Working alongside ITV's in-house teams, Accedo has developed the video service for a number of platforms

Media Consumption

ITVX to launch ‘world-first’ British Sign Language channel

The streamer will also have around 90 per cent of on-demand programmes and 80 per cent of live programmes available with subtitles

Media Management

Pixel Power delivers graphics automation for ITV brand refresh

All programme promos and idents are generated on Pixel Power systems, including automated trailer production, jointly developed with ITV as Project Phoenix

Media Delivery