ITV’s streaming service ITVX has reached two billion streams since it launched in December 2022.
2022 was ITV’s previous most successful year for streaming with 1.9 billion streams across the whole 12 months. said the broadcaster, with ITVX reached 1 billion streams on Easter Sunday this year.
From January to June 2023, ITVX attracted more viewers, with monthly active users (MAU’s) up 29 per cent year on year to 12.5 million and up 19 per cent since year-end.
The broadcaster added that viewers are staying on ITVX for longer with streaming hours up 33 per cent to 737 million hours and dwell time has increased by 22 per cent in the same period.
The recent FIFA Women’s World Cup is ITVX’s most watched sport since April with 15 million streams, while the Tour de France was streamed over 5 million times, a 34 per cent increase on last year, said IBC.