Following its recent acquisition of THEO Technologies, Dolby has unveiled a new range of cloud video products and solutions supporting real-time interactive streaming.
The new products and solutions aim to provide broadcasters and sports organisations with live experiences that are more interactive, personalised, and delivered with extremely low latency, said Dolby.
With new capabilities such as THEOads, the experiences can now incorporate advertising optimised for the dynamic nature of live content, the company added.
“Viewers want to experience live action as it happens, but there are often lengthy delays before
content reaches their screens,” said Giles Baker, SVP of Dolby Cloud Solutions. “Our new
range of cloud video streaming products delivers content with minimal delay to create cross-
platform, interactive experiences that immerse viewers in the action. We are on a mission to
bring these experiences to the industry and revolutionise the viewing experience for live events.”
Alongside THEOads, the combined Dolby and THEO offering brings together Dolby Millicast, an
ultra-low latency streaming solution, transcoding powered by Dolby Hybrik, and THEO’s cross-platform playback and live streaming products.
The company is already working with the likes of ITV, NASCAR and NFL who are leveraging these latest innovations to power their live streaming experiences.
“Having completed an extensive competitive evaluation of the commercial and open source
video player market, our decision to deploy THEOplayer on ITVX just made sense,” said Mark
Ison, director of engineering, ITV.
“THEOplayer offers excellent performance and outstanding third party integrations enabling us to operate more efficiently. We are extremely excited about Dolby’s new range of cloud solutions and are excited to deepen our efforts to deploy these latest innovations in more places across ITVX.”
