ITV is celebrating the upcoming first-anniversary launch of its streaming service ITVX with the revelation that it has so far seen over 2.7 billion streams.
ITVX will celebrate its first birthday on Friday 8th December. Among the other key milestones the streamer has hit, are:
- More than 40 million registered users
- Up year on year across ALL genres – drama, sport and film have more than doubled
- 88 per cent of viewers who watch a premiere go on to watch other content
- Streaming hours for men have increased by over 100 million this year
- 1 billion streaming hours, another new record for ITV
- Love Island has been streamed 340 million times, over 60 per cent of the audience is 16-34s
- The Rugby World Cup has been streamed 60 million times, up +80% on the last tournament in 2019
- Big Brother: 36 episodes, 38 million streams
- 216 programmes have been watched by a million or more viewers
- 200 million streams for 8 out of the past 11 months. Prior to launch, this only happened 6 times in 6 years
ITV said it plans to add a pause ad format, new distribution partners and regionalised news to the service in 2024.
Rufus Radcliffe, MD of streaming said: “As we approach the first year milestone of ITVX, it’s important to reflect on the runaway success of the service – and we’re just getting started.
“2024 will see us focus on further increased distribution, even more and improved commercial opportunities, an abundance of regional news offerings and of course even more exclusive, fresh and exciting content for free. Happy 1st birthday ITVX.”
