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ITV leverages Accedo’s application frameworks for ITVX

Working alongside ITV's in-house teams, Accedo has developed the video service for a number of platforms

ITV’s new streaming service ITVX is employing technology from Accedo to deliver over 10,000 hours of content across both its free and subscription tiers.

Working alongside ITV’s in-house teams, Accedo has developed the video service for a number of platforms, including Youview, Freeview, Android TV, Freesat, Roku, Samsung Tizen, Samsung Orsay, and Xbox, as well as for the ITVX website.

Building on, and replacing the existing ITV hub and ITV Hub+, ITVX has been developed with a completely new technology and user architecture, leveraging Accedo’s client-side application frameworks, resulting in significant performance improvements, said the company.

Enhanced data capability enables ITV to to deliver a highly personalised service for viewers across the UK, added the company.

Steve Forde, director of product: core experience, ITVX, said: “With rapidly changing viewing habits and an increased appetite for free ad-funded content, we wanted to massively scale up our streaming ambitions, which is what we’ve done with ITVX. Accedo has been a trusted partner for years and has helped us deliver a compelling and engaging streaming service which will help us deliver our programmes to as many people as possible in all the ways they want to watch them, while also offering more value to our advertisers.”