People
Virtual adtech company uniqFEED appoints new COO
Patrick Hastings will assume overall responsibility for the operational delivery of client requirements globally, said the company
Virtual Advertising
IP Migration
New uniqFEED ROC to meet growth in sports virtual advertising
The ROC will provide virtual advertising services in a range of production formats including HD, UHD, SDR and HDR
Business
TGI Sport acquires virtual advertising company Supponor
The deal is scheduled to close mid-summer, financial details have not been revealed
Adtech
El Clásico to see first use of virtual technology in women’s football
FC Barcelona and Supponor extend partnership to launch new virtual advertising capabilities including the first-ever use of virtual technology in women's football coverage
Adtech
Supponor and Telstra announce virtual advertising offering
Supponor and Telstra Broadcast Services have announced a joint offering to bring virtual advertising to the sports world
Live Production
Supponor opens new French R&D centre
The AI R&D team will conduct research into computer vision AI and natural scene rendering
Live Production
Stockley Park serves up remote virtual advertising for ATP Paris Masters
uniqFEED is deploying its entirely software-based virtual advertising solution, AdApt, for 48 matches
Live Production
Virtual advertising coming to 2.5k live sports events
Virtual advertising specialist Supponor will be deploying its Supponor AIR® technology in over 2,500 live sports events in 2022/23
Business
Supponor, Mediapro extend licence for virtual advertising products
Includes provision for Mediapro to offer virtual services to other sports federations based in Spain
Technology
Supponor scores virtual advertising deal with FC Barcelona
Technology implemented for all LaLiga home matches
Technology
Supponor’s augmented reality technology scores with Southampton FC
Supponor partners with technology company ADI on the Virtual Hybrid digiboard system
Technology
The FA completes world-first virtual advertising deployment
Technology was used to target different worldwide broadcast audiences during England’s recent match against Costa Rica
TVBEverywhere
Bundesliga green lights use of virtual advertising
Will be in place for first and second division matches for 2018/19 season