Virtual advertising company uniqFEED is remotely delivering ads for this week’s ATP Paris Masters from a remote facility as Stockley Park in London.
uniqFEED is deploying its entirely software-based virtual advertising solution, AdApt, for 48 matches throughout the event from ATP Media’s remote studios based at IMG Studios in Stockley Park.
According to the company, its computer vision and AI-based solution requires no hardware installations or other equipment in the venue, enabling full deployment to be carried out remotely.
It is providing a virtual overlay solution across all matches, replacing existing branding in the arena with virtual logos. A second world feed is being created for each match, with virtual branding from ATP sponsors Pepperstone placed onto the net judge box.
For this event, uniqFEED is modifying the main camera coverage for two courts – Court Central and Court One, operating downstream of production.
Stuart Watts, COO of ATP Media, said about the partnership: “We are delighted to be working with uniqFEED once again. Virtual advertising has allowed us to offer increased value and commercial opportunity to the event and ATP Tour sponsors and we trust in uniqFEED to deliver this.”