Patrick Hastings has been appointed chief operating office at virtual advertising technology company uniqFEED.
Hastings worked for the company from 2021 to 2022, leading the EMEA and APAC commercial function, and has been interim COO since October 2024.
Prior to joining uniqFEED, he ran his own consulting company and advised major international leagues on virtual advertising strategies.
Hastings will assume overall responsibility for the operations function and the operational delivery of client requirements globally, said the company.
Speaking about the appointment, uniqFEED CEO Roger Hall said: “I am delighted that Patrick can take on this vital role for uniqFEED at a time of a rapidly growing roster of live sports events and clients. His deep understanding of both the technical and commercial aspects of virtual advertising, combined with his exceptional leadership skills, make him the ideal choice to lead our operations function.”
Hastings added: “I am honoured to step into the role of COO at uniqFEED. Simon Bowler has set an exceptional standard, and I am committed to building on his achievements. uniqFEED has made remarkable strides in the virtual advertising space, and I look forward to working with our talented team, clients, and partners to deliver on our ambitions. Together, we will continue to innovate and strengthen our position as a leader in this evolving industry.”
