Virtual advertising technology company uniqFEED has opened a new remote operations centre (ROC) in the Spanish capital, which is already delivering virtual ads for LaLiga matches.
Based at the same location as LaLiga’s central broadcast production centre, the ROC joins uniqFEED’s other operation centres in London, Amsterdam, Sydney and Singapore.
The Madrid location will serve as the primary ROC for uniqFEED’s European Tier 1 football operations, with connectivity to South America further extending its international operational capabilities, said the company.
Speaking about the new ROC, Patrick Hastings, chief operating officer at uniqFEED, said: “Spain is one of the world’s most important football markets and has been at the forefront of virtual advertising for more than a decade. LaLiga has helped establish a mature market for the technology, so establishing a permanent presence in Madrid and operating within that environment is a significant step for uniqFEED.
“We are proud of the European footprint we are building, and excited to add Spain to a portfolio that continues to grow in scale, quality and maturity.”
