UKTV to launch new masterbrand next month
The masterbrand will unite the broadcaster's content, enabling greater ease of use, said UKTV
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The masterbrand will unite the broadcaster's content, enabling greater ease of use, said UKTV
Views, active users and views per active user on UKTV Play increased year-on-year across every month in 2023, added the company
The growth in UKTV Play’s direct-to-consumer views (27 per cent) was aided by over 3000 hours of new content being added to the service...
New shows will be available from November, with back catalogue content, for which a HD master exists, being re-coded
Across its linear channels, UKTV's network share grew by 4 per cent to achieve 4.80 per cent
UKTV Play also saw a 41 per cent increase in direct-to-consumer views during Q1 2021 compared to the previous year
The broadcaster cites the likes of Red Dwarf: The Promised Land, The Bill: The Early Years, Meet The Richardsons, EastEnders and Hypothetical as helping it grow its audience.
Amey joins the broadcaster from Channel 5.
Network seeing big gains in viewers aged 16-34
UKTV Play also became the fastest-growing brand for the broadcaster year-on-year
Partnership also makes Discovery exclusive SVoD home of BBC natural history programmes
Service now has 2.3 million registered users
Enables synchronised viewing history and favourites across devices
Service generated over 140 million views and attracted 1.8 million registered users
App includes content from Dave, Yesterday, Really and Drama
On-demand service saw 75 per cent increase in views during 2017
60, 40 and 20 second adverts are to promote UKTV Play
Over the course of three years, revenues have grown by 24.1 per cent
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