UKTV saw its biggest ever share of the audience during the first quarter of 2021.
Across its seven channel network, UKTV grew its viewing share to 4.73 per cent between January 1 and March 31 2021 – the broadcaster’s highest ever Q1 share and a year-on-year growth of 8.6 per cent.
The broadcaster recorded a 10.1 per cent increase in its share of 16-34s tuning in to the network, with Dave in particular increasing its audience in the demo by 20 per cent compared to the same period in 2020.
UKTV Play saw a 41 per cent increase in direct-to-consumer views during Q1 2021 compared to the previous year, which the company attributes to the likes of The Bill: The Early Years and Yesterday’s returning original series Bangers and Cash, the sixth most popular title on the service.
UKTV CEO Marcus Arthur said: “UKTV achieved record viewing in 2020 and I’m so pleased to see that momentum continuing into the first quarter of this year, driven by brilliant programming – be that our original shows, global acquisitions or viewer favourites from the BBC archive.
“Starting the year with a strong SOCI, viewing share, impressive ratings and more viewers than ever, particularly 16-34s, is evidence that our growth strategy is on the right trajectory. It is also testament to the hard work of colleagues across the business throughout a difficult year for many. As we enter and adapt to another period of change, everyone here at UKTV is focused on continuing to deliver brilliant new shows for viewers to enjoy.”
