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Andrea Amey joins UKTV to oversee digital strategy

Amey joins the broadcaster from Channel 5.

UKTV has announced the appointment of Andrea Amey as its new general manager for digital, overseeing the broadcaster’s digital strategy.

Amey, who joins from Channel 5, will be responsible for the operational leadership of digital products, partnerships and UKTV’s on demand service, UKTV Play.

She will report to UKTV’s chief commercial officer, Sam Tewungwa, and will oversee the evolution and development of UKTV’s VoD and digital strategy, with a key focus on UKTV Play.

Speaking about Amey’s appointment, Tewungwa said: “Andrea’s expertise in the VoD and digital products space, coupled with her can do attitude and reputation in the media business, made her the ideal fit for this role. She has exactly the right attributes to spearhead UKTV’s VoD strategy and develop UKTV Play into a leading broadcaster VoD service.”

Amey added: “I’m so excited to be joining UKTV and build on the great work the team has done so far. I’m looking forward to getting stuck in with a fantastic catalogue of programmes and help steer the reach and growth of UKTV Play.”