UKTV has launched a new player on the YouView platform for its on-demand service UKTV Play.
The new player features a new home screen with tailored recommendations and top shows from across the four channels. Collections bring together specially curated themes, and viewers can collate their favourite episodes to watch later. The service also includes an all-new predictive search.
UKTV’s head of digital products, Oliver Davies, said: “We’re really pleased to bring our new UKTV Play experience to YouView. As with our web, mobile and other set-top box apps, viewers now have at-a-glance access to programmes across all the channels, with both hand-picked favourites and personalised recommendations based on what viewers have watched.
“We hope the new ways of discovering programmes such as predictive search, channel filtering, bookmarking and A-Z list, together with the improved responsiveness, will make the service even more of a pleasure to use.”
UKTV say the new design is based on user research data and A/B testing.
The UKTV Play service continues to grow year-on-year. Last week, the service had its best seven-day period ever, with total views up 56 per cent versus the year average. UKTV Originals perform particularly well on the service, with the network seeing 179 per cent growth in direct-to-consumer streams of originals in 2016 compared to 2015.