UKTV Play attracts record viewers

On-demand service saw 75 per cent increase in views during 2017
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UKTV Play

UKTV's on demand service UKTV Play saw an increase in direct-to-consumer views of 75 per cent year on year in 2017.

October saw UKTV Play's best month ever, driven by the broadcaster's UKTV Originals, Taskmaster and Red Dwarf XII, contributing to 21 per cent and 10 per cent of the month's views respectively.

2017 saw UKTV Play added to Amazon Fire TV's Universal Search while, in June, all UKTV channels became available via UKTV Play in the Catch-up section of Sky+ and Sky Q. This resulted in performance on Sky On Demand increasing by 55 per cent against the yearly average.

In terms of linear TV, Gold saw its share of the audience grow by two per cent; Really had an 11 per cent growth year-on-year and Drama grew by seven per cent.

UKTV also saw a new high in viewers on Christmas Day with its share peaking at 6.28 per cent, beating the previous record set in 2013 of 5.89 per cent.

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