Ooyala, DPP report finds greater ROI for IP adopters
Survey includes nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony
Spend, Spend, Spend! How advertising is improving RoI
Getting the best bang for your advertising buck has always been the mantra for clients, and FTI Consulting’s Mary Ann Halford created a pitch...
Furious, IRIS partner for online video monetisation
IRIS.TV and Furious have partnered to build a monetisation platform for online video publishers. The solution will be designed to help publishers increase both...News
Maximising the ROI from media technology investment
For many next generation projects, the most challenging issue by far is establishing the total return on investment (ROI), and agreeing how to monitor...Business