Analysis
Audience fragmentation and TV’s role
TVSquared's Daniel Gulick looks at IP tracking, optimisation and price points
roi
IP Migration
Ooyala, DPP report finds greater ROI for IP adopters
Survey includes nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony
Analysis
ROI part III – Who plays and who pays?
How was IBC for you, chaos and confusion? Or did you find the perfect ingredients for continued industry transformation? In parts I and II...
IBC
Spend, Spend, Spend! How advertising is improving RoI
Getting the best bang for your advertising buck has always been the mantra for clients, and FTI Consulting’s Mary Ann Halford created a pitch...
Production & Post
Furious, IRIS partner for online video monetisation
IRIS.TV and Furious have partnered to build a monetisation platform for online video publishers. The solution will be designed to help publishers increase both...
News
Opinion
Maximising the ROI from media technology investment
For many next generation projects, the most challenging issue by far is establishing the total return on investment (ROI), and agreeing how to monitor...
Business
IBC
Do the time warp
Tempo is being shown for the first time in Europe at IBC2015, described by Telestream as a tool that effectively gives users the potential...
Analysis
Research shows confidence in MAM to drive growth
New research findings reveal how the leaders of major global media enterprises are using MAM to improve collaboration and operational efficiency, reduce costs, drive...