IRIS.TV and Furious have partnered to build a monetisation platform for online video publishers.
The solution will be designed to help publishers increase both owned and operated revenue.
Furious will provide IRIS users with a guarantee against its fees, delivering a ‘ten-times’ advertising revenue ROI in the first year after integration of the combined solution.
"The digital advertising business is more complex than ever,” said Ashley Swartz, CEO of Furious.
“New addressable and advanced ad products, distribution platforms, and the growth of programmatic equates to more data and technology for an online video publisher to manage.
“This complexity and the number of systems make running an advertising business very hard today.
"This particular partnership will enable publishers to maximise in revenue and profitability the increased video views from IRIS.TV's personalised programming engine."