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Ooyala, DPP report finds greater ROI for IP adopters

Survey includes nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony

Ooyala, in partnership with the Digital Production Partnership (DPP), have launched the industry’s first report analysing the benefits of adopting IP-based processes and technologies in video production.

‘The Business Benefits of IP Production’ found that by 2022, more than half of the video production environments analysed in the report will recognise greater business benefits, efficiencies and return on investment (ROI) by adopting IP.

Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, the five listed as seeing the greatest ROI as a result of IP adoption were IP distribution, live streaming, single camera shooting, media management and cloud playout.

The findings show that media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post production, benefiting from technologies that reduce manual labour costs, such as automating metadata insertion.

“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP managing director Mark Harrison. “Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.”

Ooyala co-founder and SVP of products and solutions, Belsasar Lepe, added: “As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes.

“Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take advantage of IP benefits immediately or incrementally as needs change over time.”