Tempo is being shown for the first time in Europe at IBC2015, described by Telestream as a tool that effectively gives users the potential of being able to lengthen or shorten the running time of a programme by up to 10% without impacting its visual or audio quality.
Tempo uses new time compression algorithms and interpolates the desired time change over the duration of the content “in a way that produces no noticeable visual or audible artefacts.”
Also, Tempo has the ability to re-time the complete asset, including video, audio, captions and subtitles.
Uses might include creating more ad space and fitting into ad-blocks different from the original format, or adjusting the time of clips for use in the editing process to fit into overall project time requirements.
Paul Turner, Telestream’s VP of enterprise product management, said, “Tempo returns a substantial ROI by providing the ability to increase advertising avails throughout the day.
“It will be interesting for companies who are working with content from other eras or other regions of the world, where the ad timing is different than their current format.”