Media Consumption
Can we really rely on TV ratings?
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
kantar
Media Delivery
Kantar: Amazon led new SVoD sign-ups during Q2 2020
Amazon's share of new subscribers reached 45.1 per cent during the period, up from 12.9 per cent in Q1
Media Consumption
One in five UK homes has signed up for a new SVoD service during lockdown
Average UK household now subscribes to 2.3 SVoD services
Business
2020 to bring “even fiercer competition” in streaming wars
Future of esports and 5G discussed in new report from Kantar
TVBEverywhere
Kantar integrates Facebook data into social video tools
Users will be able to see counts of posts, likes, comments and shares across the platform as it pertains to TV programmes
Business
TV sports packages tempt consumers to premium offers
New research from Kantar Worldpanel ComTech on the home services market – covering broadband, fixed landline and paid television – has revealed that premium...