According to new figures from Kantar, Amazon Prime Video was the most popular streaming service in the UK in terms of new subscribers during Q2 2020.
The company’s Entertainment on Demand report looked at consumer behaviour between April and June.
It found Amazon’s share of new subscribers reached 45.1 per cent during the period, up from 12.9 per cent in Q1.
Kantar put Amazon’s increase down to free trial promotions as well as more consumers using its additional features such as online shopping, but it could also be driven by Amazon securing four additional Premier League matches following the resumption of tier one football in England.
In comparison, Disney Plus saw a drop from 52.1 per cent of new subscriptions in Q1 to 21.8 in Q2, Netflix also dropped from 19.4 per cent to 11.7, and NOW TV dropped from 6.2 per cent to 5.0.
Kantar said the largest contributor to new SVoD subscribers in the quarter were what it calls Gateway subscribers, those taking out an SVoD subscription for the first time, contrasting with Q1, where stacked subscribers were the single largest group.