Kantar Media is integrating Facebook data into its Kantar Twitter TV Ratings tool.
The tool, which is being renamed Kantar Social TV Ratings, is designed to deliver a more comprehensive picture of social TV engagement. Users will be able to see counts of posts, likes, comments and shares across the Facebook platform as it pertains to TV programmes.
“Working with Facebook to incorporate this data strengthens our service and provides clients with a more complete view of TV’s impact in social media channels,” said Carlos Sanchez, director of social TV, Kantar Media.
Jenny Woods, social media research lead, BBC, and client of Kantar Media, added: “Facebook data is a very exciting addition to the BBC’s social listening. For many areas of the business, Facebook is our most popular channel but the majority of our insight around audience chatter is coming from Twitter alone. Facebook data will allow us to gain a more complete view of social TV.”