Elemental Technologies and co-founding sponsor Ericsson have announced open registration for the 4K 4Charity Fun Run, to be held at 7:30am Saturday, 12 September 2015 in Amsterdam. Also sponsored by IBC2015, the 4km (2.49-mile) race is available to all registered IBC2015 attendees and commemorates major Ultra HD achievements while raising funds for CARE.
CARE is a leading humanitarian organisation that fights global poverty. The charity focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity, and protect natural resources.
“IBC was thrilled to help usher in a new and hopefully enduring tradition for the video industry with the inaugural 4K 4Charity Fun Run held in September 2014,” said Michael Crimp, CEO of IBC. “We expect IBC2015 to be another successful show and we hope exhibitors and attendees alike join in with this healthy fun activity which also supports a good cause.”
The 4K 4Charity Fun Run will loop through Amstel Park, which is walking distance from the southeast corner of the RAI Exhibition and Conference Centre complex. Snacks and drinks will be available for participants after completing the run.
“Participation has grown dramatically since the first 4K 4Charity Fun Run in Amsterdam last year,” said Laura Barber, senior manager publicity and events for Elemental. “We’ve incorporated great feedback from prior runs and added new giving opportunities to improve the runner experience for the event at IBC2015. Sign up today to take part in what is becoming an invigorating and special tradition!”
The 4K 4Charity Corporate Challenge is a new way for registrants to share the experience with colleagues and increase giving. A leaderboard on the 4K4Charity.com website will track the top ten companies by number of registrations and amount of donations.
Sponsorship packages are still available but limited. The deadline for commitments is 17 July 2015. Inquiries may be directed to [email protected]