This year’s 4K 4Charity Fun Run has raised $21,000 for organisations that provide COVID-19 relief, UNICEF and the National Center for Women & Information Technology, which focuses on increasing diversity and inclusion in the tech industry.
The annual run was due to take place during NAB Show, but became a virtual event after the show was cancelled.
Participants were asked to complete either a 4K (2.49 mile) or 8K (4.97 mile) distance on a route of their choice and at their own pace between 21st April 21 and 1st June. Organiser say participants from 158 companies across 24 countries took part in the virtual run.
Following this virtual run, 4K 4Charity Fun Run event organisers have confirmed that the other 4K and 8K runs on the schedule for 2020 will be virtual as well. This includes the event planned for IBC 2020 and the SMPTE Annual Tech Conference.
“Congratulations to all our sponsors and individual supporters! You have made an impact—and history by completing our first-ever 4K 4Charity virtual run,” said Laura Barber, co-founder of the 4K 4Charity Fun Run series.
