Discovery and ProSiebenSat.1 have announced plans to launch an enhanced streaming joint venture partnership in Germany.
The streaming service will launch with the seven channels included in ProSiebenSat.1’s current 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, along with Discovery’s free-to-air German channels DMAX and TLC.
The service will initially be delivered to consumers under the 7TV brand using its app and underlying technology platform, and then further technology enhancements are planned to "ensure the most robust viewing experience."
The two companies say they see the streaming OTT service as a first step that will lead to the creation of a broader OTT platform, which will include other channels and content from Discovery and eventually other content partners.
ProSiebenSat.1 and Discovery anticipate the enhanced streaming service will debut later this year, pending customary reviews and closing conditions.
Christof Wahl, chief digital entertainment officer, ProSiebenSat.1, said: "This initiative with Discovery Communications is an important step forward which will allow us to develop top technology and over time include additional channels. Our viewers will benefit from an enhanced, premium range of content."
Jean-Briac Perrette, president and CEO, Discovery Networks International, added: "We are committed to bringing our strong brands and loved content to every person, on every platform, and working with the best partners across Europe to deliver on that promise.
"Germany is a priority market for us and poised for new growth fuelled by our recent investments. We are excited to be partnering with ProSiebenSat.1 and eventually other media groups to provide German fans with a robust offering of their favourite content.”