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Warner Bros Discovery reveals new streaming service

The new enhanced streaming service will launch in the United States on 23rd May

Warner Bros Discovery has revealed its new streaming service that will amalgamate both HBO Max and Discovery Plus.

WBD’s CEO David Zaslav has announced the company’s new enhanced streaming service will be called Max.

It will launch first in the United States on 23rd May.

Zaslav said Warner Bros Discovery is “the greatest storytelling company on Earth” and the industry’s “biggest and most successful maker of content”.

The new streamer will include content from across the company’s portfolio, from House of the Dragon on HBO to Barefoot Contessa on Food Network, and Oscar-nominated film, Elvis.

JB Perette discusses new streaming service Max

Zaslav added the company will reveal details about Max’s news and sports offering “in a few months”.

Revealing some of the technology behind the new streamer, WBD said it is using machine learning to help increase engagement with its content once subscribers have logged in.

Discovery said it has taken the best of both legacy technology platforms to deliver a product that “works much better.”

JB Perrette, president & CEO, global streaming and games, Warner Bros Discovery, added: “We’re confident that all these enhancements will deliver a stronger experience for our customers, which will drive more engagement, help enhance retention, and improve customer satisfaction, which in turn will help us continue to scale.”

Ley features of Max include:

  • A new video playback experience that WBD said will deliver smooth and cinematic video to users, wherever and however they prefer to watch.
  • Max will expand personalisation beyond just the home page, offering a differentiated and high-performing experience for every user across the whole service.
  • The streaming service will have streamlined categories, improved content details pages, shortcuts, dedicated brand hubs and thematic content rails, in order to make exploring the app and discovering new interests easier.
  • The Ultimate Ad-Free tier of Max will have an expanded catalogue of content available in 4K UHD including key programming, while all Warner Bros films released this year and going forward will also be available in 4K UHD when they arrive on the service.