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Formula 1, Sky Group to produce Grand Prix broadcast for kids

Formula 1 will create a dedicated international feed, including bespoke graphics, sound effects and special features, including 3D augmented graphics on specific camera angles, on the Hungarian Grand Prix

Formula 1 is working with Sky to produce the first ever broadcast of a Grand Prix specifically aimed at children.

Formula 1 will create a dedicated international feed, including bespoke graphics, sound effects and special features, including 3D augmented graphics on specific camera angles, on the Hungarian Grand Prix on 23rd July that will be available to young viewers in the UK and Germany.

In the UK, presenters of the Sky Kids show FYI, Braydon and Scarlett, as well as young go-karter Zac, will join F1 World Champion Nico Rosberg and former NASCAR and IndyCar racer Danica Patrick to present F1 Juniors.

Ian Holmes, director of media rights and content creation at Formula 1 said: “We want to ensure that our fans of all ages can enjoy and fall in love with Formula 1, so working with our long-standing partners at Sky on this project to target younger audiences is really exciting. This is a first of its kind in motorsport and I am excited to see the broadcast come to life and to watch the next generation of presenting talent!”

Charly Classen, executive vice president Sport Sky Deutschland added: “With Sky Next Generation, we have done real pioneering work in our football broadcasts and shown that we at Sky are courageous and are also prepared to rethink our broadcasts and go in other directions. The response to the first Sky Next Generation productions from our viewers was overwhelming and so now we’re taking the next step with the first broadcast in Formula 1. I’m sure young motorsport fans will be excited too.”