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Mediapro selects Tedial for corporate MAM

System deployment due to begin this month

Tedial has been selected by Mediapro to provide the communications group with worldwide corporate MAM.

The solution, a multisite MAM, will provide several nodes that will be distributed worldwide to Mediapro Group’s companies including Spain, France, LATAM and North America. The solution will enable Mediapro operators to find and access content distributed within each site facilitating the exploitation and distribution of media content.

Madrid-based content producer Globomedia will be the first site to become part of the corporate MAM. Globomedia will digitise all its content, which will be allocated in the Tedial MAM. System deployment is scheduled to begin this month.

Jordi Pañella CEO of Unitecnic, Mediapro’s systems integration company, said: “We selected Tedial’s corporate MAM solution as it’s the best fit for our global plans moving forward. By providing multisite MAM our operators across the world can very easily share content between sites enabling a fully integrated production approach.”

Esther Mesas, CSO/CMO, Tedial added: “Mediapro is a global brand with sites around the world. Our corporate MAM will increase productivity, significantly improve workflows and reduce costs.”