A new partnership is claiming to solve the challenges of “an industry grappling with the constraints of outdated Media Asset Management (MAM) systems”.
TMT Insights and Ateliere Creative Technologies have announced a strategic partnership to accelerate the adoption and optimisation of cloud-based media supply chain workflows, which is says will offer media organisations a blueprint for managing their assets and work orders to boost efficiency and reduce operational costs.
“The reality today is that migrating to cloud-based technologies can be daunting and time consuming,” says Dan Goman, CEO of Ateliere Creative Technologies. “By partnering with TMT Insights, we’re offering an innovative and holistic approach to business transformation that enables the key stakeholders across the organisation access to the guidance required to optimise their modern media supply chains for greater predictability, efficiency, and resiliency.”
At the centre of the development is Ateliere’s proprietary AI-powered FrameDNA technology which identifies and removes redundant content and simplifies the Interoperable Master Format (IMF) creation workflow.
TMT Insights bridges the identified inefficiencies and gaps within current media workflows, and will facilitate the integration of the full Ateliere suite to unify media operations and technology.
