Artificial Intelligence
Always the real thing? Coca-Cola employs AI for annual festive advert
The ad features the Coca-Cola truck driving through different locations as animals from seals to pandas look on
generative AI
Artificial Intelligence
Analysing the hype cycle of AI technologies in broadcast
AI development is following a familiar path, says Tridib Chakravarty, CEO and president of StorageDNA, explaining the current state of play in media and...
IBC
Why GenAI will not replace human creativity, but augment it
The team behind IBC Accelerator A Framework for Generative AI, discuss how it aims to prove there is a way of using AI that...
Artificial Intelligence
Netflix publishes GenAI guidance for creators
A series of guidelines aims to ensure the use of generative AI tools remains legal, ethical and safe, said the company
Artificial Intelligence
How Google used AI to ‘reconceptualise’ The Wizard of Oz
To fill the Sphere’s screen, the team trained Google's Veo AI tool on petabytes of video at a variety of resolutions, which enabled them...
IBC
Helping broadcasters, TV channels, and production houses navigate the Wild West of generative AI
Yaara Marchiano, Cool Hunter and AI implementation consultant, discusses IBC Accelerator project, A Framework for Generative AI, which aims to close the gap between...
Artificial Intelligence
BBC Studios wants creatives, technologists, and producers for new AI Creative Lab
The Lab will serve as a dedicated hub for experimentation, exploring how AI can unlock new possibilities from concept development to production workflows
Media Delivery
Netflix leadership discusses TF1 deal, reveals first use of GenAI VFX in Original series
According to co-CEO Ted Sarandos, using GenAI on a VFX sequence meant it was completed "10 times faster than it could have been completed...
Artificial Intelligence
IMAGENai releases world first hybrid generative AI animation feature
The pioneering feature marks a cinematic breakthrough combining generative AI with human-directed storytelling, said the company
Artificial Intelligence
Fast Forward for Spirit Studios as new Channel 4 solution powers gen AI campaign
The broadcaster's recently launched generative AI solution is designed to open up the power of TV to new and emerging brands
Artificial Intelligence
Report: Training and upskilling essential to prepare screen workforce for AI integration
The BFI's AI in the Screen Sector report offers recommendations for the UK's film, TV and VFX industries to make best use of AI...
Adtech
Netflix’s in-house ad platform to launch in EMEA next week
Netflix also announced a new modular framework for ad formats that leverages generative AI "to instantly marry advertisers’ ads with the worlds of our...
Artificial Intelligence
AI: The creative partner transforming content creation
Ian Blaine, SVP of innovation & insights at Brightcove, predicts AI will become complementary to human creativity
Business
TVBEurope April 2025 issue now available
The "AI issue" takes a look at how AI is reshaping broadcasting, including areas such as sports commentary and archiving and storage, plus we...
Business
Confidence-boosting $215 million funding package announced for Cinesite
Coming at a "pivotal" time for the sector, the funding underscores Cinesite's ambition and confidence in the media and entertainment industry
Artificial Intelligence
Opinion: Streamers take generative AI leap
TVBEurope's AI columnist Graham Lovelace looks at how generative AI is about to offer radically new opportunities for streamers and new experiences for audiences
Live Production
EVS upgrades XtraMotion with AI-driven replay effects
XtraMotion 3.0 aims to expand creative capabilities with new replay effects and faster turnaround times, said the company
Artificial Intelligence
Virtual production cleared for takeoff with Vu Technologies’ Runway partnership
Aligning with Vu Technologies’ aim to expand access to its suite of creative solutions, the partnership combines its network of virtual production studios with...
Artificial Intelligence
Hub: Viewers happy for AI to replace humans in dubbing, video editing
The research found attitudes varied according to task, with consumers preferring human creativity but comfortable with automation
Media Delivery
Quickplay debuts short-form content Gen AI tool
Quickplay Shorts can be integrated into existing OTT ecosystems and apps enabling streamers to reach younger audiences
Artificial Intelligence
Looking forward: key industry figures on AI and media tech in 2025
As we say goodbye to 2024, TVBEurope hears from key figures from across the industry who share their expectations for the new year ahead....
Artificial Intelligence
UK government consults creative industry on AI copyright exemption
The consultation aims to give creative industries and AI developers clarity over copyright laws
Artificial Intelligence
AI: will the winner take it all?
Launching the first global survey into the impact of gen AI on creator revenues, CISAC's Bjorn Ulvaeus calls for action from policymakers around the...
Artificial Intelligence
Amazon takes on OpenAI with new AI video generation capabilities
Amazon Nova Reel can provide what the company describes as "studio-quality" video, with features such as camera motion control, 360-degree rotation, and zoom
Artificial Intelligence
Deloitte: Hollywood concerned over maturity of AI, but cost savings fuelling adoption
TV, film studios apprehensive over costs, liability and tech maturity
Artificial Intelligence
UK’s Sky News partners with ‘ethical AI’ firm
ProRata’s technology ensures that publishers and creators are credited and compensated, on a per-use basis, in the world of generative AI
Artificial Intelligence
Prime Video beta-tests AI-powered recap function
AWS said the solution aims to provide users with spoiler-free catch-up content summaries
Artificial Intelligence
Opinion: Action! AI strikes landmark deal
TVBEurope's artificial intelligence columnist Graham Lovelace explains why a landmark studio pact is a big deal for AI
Artificial Intelligence
Tech start-up offers filmmakers $1 million if they use AI
The fund is open to creatives who are currently working on features, shorts, documentaries, experimental projects, music videos and more, with the caveat that...
Artificial Intelligence
ITV debuts first GenAI-created adverts
Both ads were created by augmenting ITV Commercial’s normal creative process, using licenced Generative AI images and video tools alongside ITV’s voice-over artists
Artificial Intelligence
AI: More WALL-E than Skynet
As AI continues its relentless march through the media and entertainment industries, every new innovation creates a multiplicity of questions. To try to demystify...
Production & Post
V-Nova Studios launched to drive innovation in immersive XR
The business unit aims to leverage the technology of the company's V-Nova PresenZ compressed volumetric media format
Media Management
Seven.One Studios Connect2 content with VIDA
The Connect2 self-serve media asset management platform aims to streamline content workflows
Virtual Production
dock10 funding award lights the way for virtual productions
The funding will be used in the creation of AI-driven tools that deliver realistic light interactions for programmes filmed in virtual studios
Artificial Intelligence
BBC: AI will be a growing disrupter in the media sector over the next few years
The BBC said it is running a number of Gen AI innovation pilots that will identify "where there is real audience and operational value...
Business
PWC: Ads will make up of a quarter of streamers’ revenues by 2028
In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the...
Business
Ateliere boosts IP flexibility with Agile Live
The Generative AI media software solutions provider said it aims to leverage the Agile Live platform as it shifts away from reliance on proprietary...
Media Consumption
Wimbledon serves up latest technologies to keep fans engaged
The BBC has confirmed it is once again making every Centre Court match available in Ultra HD on iPlayer
Artificial Intelligence
NBCUniversal to use AI host for Olympic highlights
Personalised recaps will provide fans with their own highlights package, narrated by the AI recreation
Features
How TF1 is exploring an AI-driven future with Moments Lab
Olivier Penin, director of innovation at TF1 and Moments Lab's head of science, Yannis Tevissen, outline some of the findings from an ongoing research...
Virtual Production
Dimension expanding cloud operations with AWS and Arch
The collaboration aims to establish the largest virtual production operation in the cloud
Artificial Intelligence
WSC Sports boosts customisable content with AI product suite expansion
WSC Sports' In-App Stories allows rights holders to insert a vertical video experience within owned and operated digital platforms