French broadcaster Canal+ has announced new partnerships with both Google Cloud and OpenAI to bring artificial intelligence to its streaming app.
The company intends to use Google Cloud’s technologies on video indexing across its content library, enabling it to deliver more personalised content to its Canal+ App subscribers.
Canal+ will also leverage Veo 3, Google’s Gen AI video technology, to provide production partners and creative teams with new tools such as previsualising a scene before shooting it or recreating historical moments from a single archival photo.
Speaking about the deal with Google Cloud, Stéphane Baumier, chief technology officer of CANAL+ said: “We are pleased to leverage Google Cloud’s most advanced AI technologies to drive CANAL+’s technical innovation. Building on a long-standing collaboration with Google, this strategic partnership paves the way for limitless possibilities.”
Canal+ will also use technology from OpenAI to power content search and discovery on its app.
According to the company, using OpenAI frontier models will enable subscribers to “express what they want to watch in their own words—based on their preferences, their mood, or even spontaneous curiosity—and receive tailored content suggestions that truly meet their expectations”.
Maxime Saada, CEO of CANAL+ said: “This collaboration is part of CANAL+’s long-standing tradition of innovation and its commitment to continuously reinventing entertainment. With this technological collaboration, we are proud to take a major leap forward, redefining how audiences discover content.”
