Channel 4 to prioritise digital growth over linear ratings
Broadcaster wants to double its audience for All 4 by 2025.
Channel 4: iPlayer changes will “kill competition”
Upgrades were provisionally approved by Ofcom last month
Netflix and Amazon streaming revenues “double those of UK broadcasters”
Streaming giants made £1.1bn in UK revenues last year
Channel 4 boosts capabilities with new executive team roles
New positions include chief operating officer and chief product officer
Channel 4 launches first ever 360-degree VoD advert
Channel 4’s sales arm, 4Sales, is launching the first ever 360-degree interactive VoD ad format. The innovation will enable viewers of the broadcasters VoD platform...
Channel 4 launches personalised and dynamic ad replacement
New digital platform All 4 introduces personalised ad insertion in the live stream to boost revenues and customer engagementNews
Channel 4’s new digital service All 4 supported by Piksel
UK broadcaster Channel 4 has continued its long-standing relationship with Piksel to support the launch of All 4, which replaces Channel 4’s existing 4oD...News