Channel 4 has revealed its BVoD service All 4 is set to hit 1.2 billion views by the end of 2020, with digital viewing now set to make up a record 12.5 per cent of the broadcaster’s viewing this year – its highest ever level.
All 4 views are up by 30 per cent compared with 2019, and Channel 4’s linear viewing share over all hours is up by 4 per cent.
According to the broadcaster its boxsets such as Scrubs, Buffy the Vampire Slayer, The West Wing and ER have driven a growth in views to ‘exclusive’ content, with views to it up 66 per cent on All 4. The most binged title on All 4 of 2020 was Married at First Sight Australia.
Dave Cameron, chief product officer at Channel 4 said: “All 4 is the best it’s ever been, winning recognition from viewers and industry alike for its unrivalled breadth and depth of content that has satisfied viewers’ changing needs during a period of huge demand this year – resulting in this record breaking performance.”
In December Channel 4 announced a new strategy aimed at accelerating the broadcaster’s pivot to streaming, which includes doubling viewing to All 4, as well as delivering 30 per cent of total revenues from digital advertising and 10 per cent from non-advertising by 2025.