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Channel 4 launches first ever 360-degree VoD advert

Channel 4’s sales arm, 4Sales, is launching the first ever 360-degree interactive VoD ad format.

The innovation will enable viewers of the broadcasters VoD platform All 4 to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands to take advantage of Ad 360.

All 4 viewers can experience both adverts in their entirety by dragging their mouse to rotate the screen in order to discover new perspectives and explore every angle – placing them at the centre of the creative.

The adverts have been developed by 4Sales video technology partners Innovid.

David Amodio, Channel 4’s digital and creative leader said: “Ad 360 enables All 4’s audience to engage with brands in a new and exciting way using the latest developments in 360-degree content creation, strengthening our existing suite of innovative digital ad products.”

Matt Colebourne, managing director of EMEA, Innovid said: “We are very excited that we continue to extend our ability to deliver advanced creative to more screens and locations than anyone else, and we’re thrilled to join forces with Channel 4 to bring 360-degree interactive video experiences to the European market for the first time.

“There is nothing more immersive and engaging than the 360-degree format, as it allows advertisers like Honda and South African Tourism to draw in viewers with impactful storytelling while also generating longer viewing times.”