Channel 4 has appointed Bede McCarthy as head of product for All 4.
The position oversees Channel 4’s digital product experience on the OTT platform in order to drive additional consumption and accelerate digital growth.
Reporting to chief product officer Dave Cameron, McCarthy will lead a team of product specialists to shape future product strategy and deliver customer value.
McCarthy previously served as head of product practice at digital consultants North Highland, prior to which he spent 13 years at the Financial Times.
“I am thrilled that Bede is joining our senior team at All 4,” said Cameron. “He has an incredible track record in digital transformation for established consumer brands and his wealth of experience in marrying customer needs with best-in-class digital products make him perfect for this role.”
“I’m excited to join Channel 4 at such a pivotal time, when streaming video on demand is experiencing an explosion driven by changing customer behaviour and competition for quality content,” added McCarthy. “It’s an awesome opportunity to not only work on exciting products used by a young and diverse audience – but also to be part of a culture and brand that I admire.”