Adtech
Opinion: in-game advertising can ‘enhance relevance’
After ITV's controversial advertising format was tried in the Six Nations opener, Ease Live CEO, Kjetil Horneland, believes more broadcasters will follow suit
ad insertion
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Technology
Tappx secures EU funding for “world’s first” PSSAI OTT solution
Powered by AI/ML to analyse original video content and serve contextually relevant content
Technology
AWS powers ad insertion for FranceTV Publicité
Provided targeted ad delivery for Tour de France OTT coverage
Business
MX1, Nowtilus partner for targeted ad insertion
Allows "bufferless" transitions between video content and advertising
Technology
Telestream, Limelight Networks team up for streaming solution
Limelight MMD Live can work with AdSparx for ad insertion capabilities
Technology
Cobalt Digital partners with Starfish Technologies on splicing solution
Solution can be used in broadcast, IPTV, satellite, and cable TV applications.
News Releases
No more ad-insertion glitches for Edgeware
Edgeware will present its Ad Enabler solution which allows for the personalisation of ads during live OTT, live-to-VoD and time-shift TV services, at IBC2018. ...
Opinion
Providers get personal with dynamic ad insertion
With most broadcasters now offering ever more advanced live streaming services, it is clear that such platforms are here to stay. For many, the...
Features
Business
Channel 4 launches personalised and dynamic ad replacement
New digital platform All 4 introduces personalised ad insertion in the live stream to boost revenues and customer engagement
News