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AWS powers ad insertion for FranceTV Publicité

Provided targeted ad delivery for Tour de France OTT coverage

France Télévisions Publicité (FranceTV Publicité) has announced its use of AWS Elemental MediaTailor to power dynamic ad insertion for its France TV Sport application, accessible via iOS, Android and HTML.

AWS Elemental MediaTailor enables live ad insertion before delivery to a content delivery network for distribution, providing targeted ad delivery for France TV’s OTT coverage of Roland Garros (The French Open) and Tour de France in the summer.

“As FranceTV Publicité plans to expand ad insertion capabilities for future events, the broadcaster is looking to automate ad insertion by moving from an ad break trigger sent through an API call to enable automatic ad insertion with SCTE markers,” AWS said in a statement.