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Telestream, Limelight Networks team up for streaming solution

Limelight MMD Live can work with AdSparx for ad insertion capabilities

Telestream has announced a collaboration with Limelight Networks to integrate Limelight Multi-device Media Delivery (MMD) Live into Telestream’s Wirecast streaming production software.

Wirecast is now the preferred video production software for producing live content delivered over Limelight’s Content Delivery Network (CDN). Limelight MMD Live can also work with AdSparx automated ad break detection and server-side ad insertion capabilities.

The combined solution allows Wirecast users to implement low-latency delivery with integrated, personalised ad insertion for the content they produce. Limelight MMD Live simplifies the process of delivering live video in the correct video format through Cloud-based transcoding and transmuxing.

Mark Wronski, vice president of corporate transformation at Telestream, said: “This system solution enables Wirecast users to work more efficiently since it relies on Limelight MMD Live for high-quality video delivery, and more profitably by virtue of the sophisticated ad insertion capabilities.

“Other than ads managed and controlled by social media platforms, there has not been a path to provide Wirecast users with their own server-side ad insertion before – which is reliant on a CDN partner’s involvement, so this is truly enabling groundbreaking functionality for our present and future Wirecast users.”

Stephanie Gaines, senior director of product management at Limelight, added: “We’re glad to be working with Telestream to help reduce workflow complexity for customers and meet the growing demands for the highest-quality video viewing.

“By integrating live streaming production with Limelight content delivery, content providers can now deliver the best viewing experience across devices and increase monetisation of live streaming content.”

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