TVBEverywhere
BARB rolls out viewing figures for multiple screens
Measures total three-screen viewing
BVoD
Business
ITV, Channel 4, Sky collaborate to prove value of VoD
Companies join forces with Thinkbox to unveil study into broadcasting video on demand
TVBEverywhere
Channel 4 says ads on YouTube, Facebook have less impact than TV VoD
Channel 4 has released details of its own research into the cost and impact of advertising on social video compared to TV VoD. The...