Media Consumption
Sky, Channel 4 and ITV’s new advertising metric takes CFlight
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
BVoD
Media Consumption
BARB to significantly increase audience reporting sample
Organisation's audience panel is set to undergo its biggest expansion in 40 years
Media Delivery
BBC iPlayer starts 2021 with record-breaking streams
BVoD saw 5.8 billion programmes streamed from January to December 2020, up 31 per cent on 2019
Media Delivery
On-demand subs ‘to reach 2 billion by 2025’
According to Juniper Research, the driving force will be traditional broadcasters who are moving their focus towards BVoD and on-demand, and away from linear.
Media Delivery
All 4 views set to hit 1.2 billion in 2020
BVoD service saw views up by 30 per cent compared to 2019.
Media Delivery
Channel 4 to prioritise digital growth over linear ratings
Broadcaster wants to double its audience for All 4 by 2025.
Media Consumption
Trust and relevancy: Why there will always be a TV in the living room
Harry Harcus, managing director, UK, Finecast argues the death of the TV has been greatly exaggerated
Media Consumption
Ampere: UK SVoD and BVoD users neck-and-neck in Q3
Analysts found SVoD viewing has remained high in the UK even after the lifting of lockdown
Media Delivery
STV Player goes nationwide with Virgin Media
Will be available via an app on Virgin Media's STB
TVBEverywhere
BARB rolls out viewing figures for multiple screens
Measures total three-screen viewing
Business
ITV, Channel 4, Sky collaborate to prove value of VoD
Companies join forces with Thinkbox to unveil study into broadcasting video on demand
TVBEverywhere
Channel 4 says ads on YouTube, Facebook have less impact than TV VoD
Channel 4 has released details of its own research into the cost and impact of advertising on social video compared to TV VoD. The...