Why streaming services need new ways to differentiate
With the streaming sector becoming ever more saturated, Ian Waters, senior director, Cisco ThousandEyes, takes a look at what SVoD and BVoD operators need...
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With the streaming sector becoming ever more saturated, Ian Waters, senior director, Cisco ThousandEyes, takes a look at what SVoD and BVoD operators need...
From Monday, BARB will begin reporting viewing figures for SVoD and video-sharing platforms into its daily reporting to the television and advertising industry
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
Organisation's audience panel is set to undergo its biggest expansion in 40 years
BVoD saw 5.8 billion programmes streamed from January to December 2020, up 31 per cent on 2019
According to Juniper Research, the driving force will be traditional broadcasters who are moving their focus towards BVoD and on-demand, and away from linear.
BVoD service saw views up by 30 per cent compared to 2019.
Broadcaster wants to double its audience for All 4 by 2025.
Harry Harcus, managing director, UK, Finecast argues the death of the TV has been greatly exaggerated
Analysts found SVoD viewing has remained high in the UK even after the lifting of lockdown
Will be available via an app on Virgin Media's STB
Measures total three-screen viewing
Companies join forces with Thinkbox to unveil study into broadcasting video on demand
Channel 4 has released details of its own research into the cost and impact of advertising on social video compared to TV VoD. The...